The Challenge
Re-design the non-profit organization’s website by pinpointing user pain points to improve engagement and accessibility.
Implement the double diamond design process and UX theories and present to stakeholders on findings. Create mockups and prototypes to hand off assets to the development team.
The Problem
The Alliance website is used by thousands of child protection actors and organizations around the globe to set minimum standards to set standards and improve the lives of children in impoverished nations.
Users find the website confusing and the search bar dysfunctional to find information and resources.
Members who speak languages other than English find it difficult to access and understand technical materials.
Members in developing countries find the website slow as there are many outdated technical resources and materials.
The Solution
Our goal was to re-design this non-profit organization's website by
Improve the overwhelming information architecture and navigation bar to make the website more concise and easier to navigate.
Utilize google analytics reports to indicate what areas of the website need improvement.
Create a responsive website to ensure that our information is accessible on all devices.
Differentiate Alliance products/resources from other member organizations.
Improve taxonomy and folksonomy to better list content and use more familiar words for users to comprehend.
Research Phase
We began the re-design process by surveying 54 Alliance members and interviewing 8 participants to learn more about their user frustrations, needs, and wants on the Alliance website.
Findings of Users Needs
Survey and Google Analytics Results
These survey results and Google Analytics reports helped to define the primary issues members face when using the existing Alliance website. From these findings, we narrowed down the needs of Child Protection Humanitarian Practitioners:
Majority look for CPHA guidance and technical materials
Many look for CPHA tools and resources, trainings and e-learnings
Users are interested in finding CPHA events and webinars
Interested in job vacancies
Users also look for networking opportunities and partnerships
Interviewing Process
Search Bar Function
Updated Search/Filter Option Tested with Members
Pooling Filter Categories from Alliance Employees
I used the survey/interview feedback to comprise the main filter options that users were interested in finding. After selecting the categories, we reached out to focal point Alliance leads to comprise a list of filter options users can select to narrow down and find the information they are looking for.
Mobile Version of updated Search Function
Designing for Internationalization
Existing Alliance page in Arabic
New Alliance Arabic Mockup
Current Alliance Homepage
Wireframe Mockup
My next step was to create and present a wireframe mockup to stakeholders and the Knowledge Management team of the Alliance homepage to showcase how we can improve our layout and navigation bar to alleviate user struggles and increase engagement on our website
Updated Alliance Homepage based on User Insights
“About Us” Page Comparison
Existing Alliance “About Us” page was too text heavy and lacked aesthetics
Existing Technical Material Page
Our users expressed that these pages were confusing as they are text heavy and find the multiple links confusing. The new mockup includes buttons along with a description for members to understand each resource before clicking on it.
New Technical Material Mockup
Final Thoughts
This opportunity has been such an incredible experience. I am so thankful to the Alliance for allowing me to work on this project as it has made me more passionate than ever to pursue a master’s degree in HCI to hone in on my skillsets and think of design questions I never thought of before. Since September, I have been working with the Knowledge Management team, putting my UX/UI learnings to the test to revamp this organization’s website and ensure it is accessible for Child Protection Actors around the globe. This project has shown me how much of an impact designing and listening to users can have on an organization.
Special thank you to my supervisor, Kyra, for allowing me to document my design thinking and process on my portfolio!
Next Steps
Continue obtaining feedback from Alliance members and conduct Guerilla tests to ensure users are able to use the revamped version of the website
Continue working with the development team, working out constraints, and packaging assets to ensure a seamless implementation process
Ensure the website is ready for launch day in March
Use my learnings from the HCI Master’s degree I aspire to obtain to make additional changes after learning new skill sets and the theoretical/methodological approaches of HCI!
Tools
Design Process